Unit 04


We were shown in Illustrator how to use letters and numbers to duplicate and rotate them to arrange them, resulting in making different patterns. Using different fonts was acceptable for making different patterns as well. Depending on how we arranged them, we could create different shapes and sizes.  For this assignment, we all had to go on dafont.com and only had a limited amount of time (five/ten minutes) to search for different fonts to download and use for our typography patterns. Sometimes, I would struggle with creating patterns when it you can mistakes and it all goes wrong, but I manage to work around my mistakes most of the time.


Expressive words

To help us decide what words we should use to sketch out our thumbnails, we had to write a list of thirty words in five mins. When time had ran out, we had to pass our lists on our table clockwise and with our new list we had to select five words to make five designs of each, giving a total of twenty-five designs.

expressive words (traditional)

Top Five choices


My design for the word ‘tall’ was deliberately meant to be shaped similarly to the eiffel tower from paris as it is a tall tower. I thought that this would be a good technique for showing the definition of tall.


I wanted to put a form of symbolism for this word. The larger word is supposed to represent the individual who completely stands out from every one else (small words). The individual is struggling to find someone is similar to them, making them in that way alone.


What I liked about this design was that I shaped the word to resemble a tombstone and grave from which relate to death as we often bury our loved ones in there when they pass away.

expressive word 5-high

I decided that I could create this form of typography to present the word in a different context (smoking weed rather than referring to heights). To do so, I decided to give the appearance of  letters fading away to symbolise how you can go high after smoking a lot of weed. It’s a rather simple message to understand.

expressive word 4-virus

I didn’t go too overboard with this typography. I only wanted to show how a virus can mutate and change their structure to build up resistance or adaptation to their surroundings. The odd edges of the letters I made in Illustrator was supposed to show that.

Graphic Sentences Typography

We had a similar task from when we had made twenty-five designs of our choice of words, but this time we had to pick our own quotes from novels, films etc. The Tutor recommended us not to use film quotes for this task as we already have visualisations of characters and the film that come along with these quotes, making them difficult to create typography to enhance the meaning behind it as we already aware of what the quote is about.

graphic typography designs pg 1

graphic typograpy designs pg 2

My Designs on Illustrator

For this quote, I wanted to use the alignment of the words as well as font and colours to represent the meaning behind the quote. From the thumbnail I drew, I used it as a template for this design. I used the colours font for the gritty feeling and have the colours fade out to show how fear can eventually be overcome as it is an obstacle to us in life. The additional decorations that I added for the words ‘fear and ‘enemy’ was supposed to help to represent the topics themselves. Fear is this feeling we have when around something we feel is possibly dangerous and can harm us. Generally we have a faster pulse rate when we’re in fear, which was why I drew the pulse line. I drew the barbed wire to the word ‘enemy’ to show the comparison between an enemy and barbed wire. Both can harm you, wear you down and can in cases leave injuries (emotional or physical).

Screen shot 2014-12-02 at 16.33.16
First Design

On my second attempt, I wanted to fix the alignment for this quotes to lay it out more like a path rather than some failed attempt at creating an alignment.

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Second Attempt at First Design

This second quote design was only just meant to format the quote to show how fear can harm or hinder us from our objective by using the similar barbed wire theme attached to the words to off the message that fear itself always clings to us and it can’t always be easy. I thought that it would be easier for the quote to stand out if I gave off the contrast using grey and blue.

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Second Design
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First Design for Second Quote

This quote from ‘Attack on Titan’ was quite effective for me alone as it was true to reality itself, the world itself is a balance (in my opinion). I wanted this typography to represent the balance between the light and dark (yin and yang basically) by using the contrast and black and white (opposite colours) and fonts that represent the keywords in the quote.

Screen shot 2014-12-03 at 10.33.55

This second design only has a small change of colour selected for the purpose of showing the colour scheme on the planet earth. I thought that it would be good to add extra textures to the background for some effect or it would of felt bland to me.

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This design was a disappointment for me. The layout, font size and choice of colours was completely rushed as I was unsure how to design this quote.

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First design

I felt that the second quote was a lot better than the first for the use of contrasting colours and  textures that the first had lacked. The second design for this quote was mainly meant to change the layout and colours used, but I felt that the font was fine just the way it was.

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Second design

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This quote from Dr Seuss was interesting because of how much this can relate to some of us when dealing with life through the bad and the good. I decided to use the ‘crazy eyes’ font to portray the wacky vibes that Dr Seuss had. The reason I had made a circle of the word ‘life’ was to show that life is a cycle that we all go through. The second design was just to see a change of layout for the typography and also to see how it would appear through design and contrast.

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First design
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Second design

 Recipe Re-design 

I have chosen to re-design the common tandoori chicken recipe to make it comprehendible for other people to make. This dish consists of roasted chicken served with yoghurt or spices and was traditionally cooked using a tandoor (a metal oven where the dish used to be cooked in), hence the name of the Indian dish. The dish had originated in Punjabi and parts of Bangladesh and Pakistan as well. It was and still is common today to have tandoori chicken in these three countries and in other countries as well. It was invented by a man named Kundan Lal Gujral. Recipe: http://allrecipes.com/recipe/tandoori-chicken-ii/ Equipment needed:

  • fork
  • teaspoon
  • tablespoon
  •  oven/grill
  • pastry brush
  • oil (vegetable)
  • medium-sized bowl
  • smaller bowls to contain spices

Mood Boards

To get started with understanding how I would create my visual representation of how tandoori chicken is supposed to be prepared (or how the recipe I used as an example), the Tutor thought that it would be useful for the rest of us to crate mood boards to search for the different elements that the recipe itself includes (ingredients and equipment) and research different visual maps and art styles for some inspiration and how I want to create my illustrations.

recipe re-design moodboard 1

The first mood board contained photographic and cartoon images of the following ingredients (most of them) that I will be presenting in the final design. This eventually was useful for helping me to create illustrations for my own concept art regarding the recipe itself. Originally, I was having difficulty with having to create the visual representations for the ingredients without needing to label them for the viewer to understand.

recipe re-design moodboard 2
The Equipment needed

I thought that searching for the equipment would also be helpful in giving me a reference to help me to create images of the cooking equipment. At the time, I wasn’t sure how I wanted my design to look yet, but was okay with the fact that these mood boards would inspire me to create designs or concept art of how it would possibly appear.

recipe re-design moodboard 3
A range of visual maps
Art styles

I had searched for a different art styles that I could potentially use in my visual recipe poster. I had made sure to take a look at the different forms of media for the artwork that was created, whether it was art relating to the culture origin of my recipe, art styles I’m familiar with or chibi art (which links to my interests(manga and anime).

recipe re-design fonts
Fonts that I could potentially use

Concept Art

recipe re-design concept art (traditional)

I had hand drawn some of the equipment and ingredients in my sketchbook to take a look at how I would like for them to appear. I wanted to make sure that they’re can be recognised as ingredients without the need of using labels. Making the rough sketches helped me to see what may or may not have worked for these visuals and so I had looked up Google image references and my mood boards to have a better understanding of how they should look and how I should present them.

recipe re-design concept art

From my digital illustrations, I had re-drawn and changed the pictures I had originally planned to use for the visual recipe in the end.

Final Design

my own visual recipe design  

Festival Posters 

This time the tutor had wanted us to create posters based on a festival (real or made up). Most of us are familiar with developing and designing posters after doing research based on actual posters made by other people. To get started, of course we need to research to get a better understanding and what we need to be doing and how it should be done.

General Festival Poster Design research
Research for the visual concepts
General Festival Poster Font research
Research for the typography
Poster research linking to my festival choice
Bristol festival posters research
Bristol Posters from the Past

Most of these posters were selected for the interest in how the visuals were designed and used for the purpose of expressing the mood and contrast the text explaining the information regarding the festivals (I haven’t really been so specific through some of my annotations which I have placed for some or most of the posters selected). Though for some posters that I picked which may lack any details towards what I like or dislike about them, could be the result of the fact that I struggled to find any posters that I thought were good.


We need to look for different typefaces that we think would work for our festival posters. This was done so that we could have a good idea of that we could put on our designs when planning the layout of the festival poster that we’re working on individually. Most of them were done in Illustrator, but it was nice to try and hand-draw some of my own ideas which was inspired from the fonts that I looked up from dafont.com.

My festival poster title typography (12)
Digital typefaces
My festival poster title typography (12) part 2
Digital Typefaces page 2
festival poster typefaces hand-drawn
hand-drawn typefaces

I chose to make the posters for the Hay on Wye Literature Festival (an existing festival), rather than make one up since I’m not very good with improvising. Since I couldn’t come up with a name for a made-up festival, for most of the typefaces (digital and hand drawn) I temporarily used the name ‘Bristol Literature Festival’.

Mood boards/Thumbnails

My thumbnail were just what I made up on the spot and had struggled to come up with original designs. I tried my best not to make them seem too repetitive I still had trouble coming up with quick-sketched designs that would fit into the theme of a literature festival. I often took scraps and doodles from the past and used them for ideas of inspiration of what type of thumbnail designs to put down in my sketchbook. I didn’t really think that I would have to use these type of designs, but depending on the design itself, I may change and develop the template design that I had made from the twelve designs I made (six for one poster).

Festival Poster Thumbnail designs (1)
First six thumbnail designs
Festival Poster Thumbnail Designs (2)
Second sheet of thumbnail designs
Book moodboard for Festival Poster
Books I had scanned
Book moodboard for Festival Poster (2)
Book mood board
My Theme Poster Moodboard
Theme festival poster research

Final posters

First poster Development

The sketch for the first festival poster was already sorted for me to use as a guideline. From there I had worked and developed the digital art for my poster. It was useful for me to take a look the the layout to begin with and slowly make changes to improve and have new ideas come up along the way as I work along and develop.

1st festival poster design sketch
First Festival concept sketch

I originally had an idea to use the books from my mood board and adapt them into the poster (shown from the concept sketch). I originally had the title placed in the middle or the design. Through the time of creating the poster for the Hay-on-Wye Literature festival, I had a bit of trouble with my colour choices I should put for the poster or how I should lay out the typography or whether I should display more or less information than other posters that I’ve seen made for this Literature festival.

Final Festival Poster concept art
I wasn’t pleased with the visual representation

Final Festival Poster concept art

When I made the second attempt for the first poster, I wanted to change the illustration since I wasn’t very pleased with the first design that I had made. The images, in my opinion, just clashed. No matter how many times I tried to adjust the positions of the books and the tree, I still couldn’t seem to get the presentation that I would like for the poster.

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I soon scrapped the previous poster design from my tutor’s critique on the poster’s dull appearance would have a negative effect and suggested that I could use books pages combined with typography and other elements.

Final Festival Poster concept art 3

Second Final Poster

For this version of the poster, I wanted to explore different media for a change which is a good thing for me, since I can expand and learn new skills to manipulate. My photography was rather inadequate considering most of the photos I had taken had come blurry and wonky, but this photo was the one I hated the least and so I went along and messed around to look for the right font (in my opinion) for the photo.









After getting feedback from the tutor mentioning that I should use a more suitable font and include more information about the date and time of when the festival will start and end as the previous posters had lacked that sort of info and noticing how most posters would include that sort of info, I thought that I would put more info there.



Unit 03 Saul Bass

In this unit, we had been learning all about the style of Saul Bass that has been commonly used in film title sequences since it was introduced by Saul Bass himself. The tutor showed us a few movie posters that Saul Bass had designed in his time. The tutor had showed us a few film title sequences inspired by Saul Bass’s style as well. We had been set tasks to design and create concept artwork for a title sequence of a film of our own choice before putting the entire sequence together. I had selected Jaws as the choice.

Our Tutor had alerted us to make sure we make our coursework, related to Saul Bass, resemble his style as close as we can. There are main themes that we had to keep in mind when creating ideas and developing them in Saul Bass style had common themes which we had to keep in mind when we designed out own concept art for our chosen film which was that:

  • They were geometric in shape
  • There was contrast between colours
  • There was a use of minimalism (which is a separate art style on its’ own)
  • There would be bright colours being used

 Saul Bass research

To understand the style of Saul Bass and how it has influenced other works, I had to search images of works inspired by Saul Bass. This helped me understand how I could create the Saul Bass style for my own work. I have looked at how other people have used the style to create symbolism in their own work to present what the film is mainly about. Each had their own essence and mood to express the atmosphere for the following films as well. That’s what I want to create in my own title sequence for Jaws.

Our tutor also wanted us to create a mood board containing pictures that we think would best represent what film each of us were doing. I researched images that would relate to the film. I included themes for the film such the man-eating shark, the main trio hunting down creature etc. I picked these images because when I think of Jaws, sharks, the beach and the sea would come up in my head. These images are useful for ideas on how I could represent the film.

Mood board

I had plans for my storyboard to fit in each of these in my final, even though not all of these elements may be included. I plan to include Jaws (the shark) for the main theme. Some pictures that I had put in there may not even be relevant later as I progress further in my ideas, improving them and taking them on further.

Saul Bass Posters

Above is the set of examples of posters and other artwork inspired by Saul Bass. We had to gather up a bunch of posters we could find to take a look at how the Saul Bass style was used to create the image that we see. It was useful to see how they can symbolism to hint to the viewer what happens in the film/novel/series.


What I liked about the title sequence

This title sequence had all the settings and elements that the original cartoon had. They introduced the main hero, the main villain as quick. They didn’t make the intro too long, but short and simple. I liked the transitions through each of the scenes from the city landscape to the main character to show the what the character’s like and what he does. The fact that there was a sequence made of this made me interested in looking. I only noticed in the suggestions whilst I was looking through other clips of related content and when I saw this.


Typography Development

In most of the title sequences, there were details and opening credits involving the actors and the director as well as seeing the shape and form of the font that tells us that it’s Saul Bass inspired. Each of us had to pick potential fonts to use for our film title using a website called dafont.com. We needed to pick and download at least 20 fonts. We had to pick out fonts that resembled or just looked close to Saul Bass style.

JAWS film title fonts


I only collected 15 fonts for my title due to poor time management, indecisiveness and struggling with using the iMac. There were lots of nice fonts that I wanted to use for the title, but I had to stay on the objective of using the font that would be similar to the style that we were meant to use. The few fonts I selected were chosen because I wanted a font that would suit the theme of the film, but in the end, I didn’t feel that these fonts would fit the style of Saul Bass.

Final Font

The only font out of all the choices that I thought would be fitting in comparison to all the other fonts would be ‘Gayacos Primaria Bastarda’. It was geometric as font from Saul Bass’s work had been.

Before we researched fonts, the tutor wanted us to sketch, draw and colour in markers and colouring pencils the title that we could have used. I had made a few designs on the first two sheets. I tried to create title designs that would seem fitting and also gave the same idea of what the film is about. Most of these designs contain Jaws for the theme which should give people the main idea when looking at the title design.

We soon had to create a few more designs. I looked at the previous designs, examined them and noticed what I would be able change and develop. I did a lot better on making the new version than the older designs when I could take a look at my older designs and see what I could do better.




These are my new designs developed from the previous two from the older designs. I altered the designs from the original before and decided to make some changes which I thought would make the designs look better. I still used black marker to make them because I wanted the title logo to be in black. I liked these designs better than the older designs made traditionally on A3 paper.




Ideas and Development

For my storyboard (with the help of my mood board) I doodled some drawings to help me decide what elements I wanted to add in for my storyboard. I had begun to rethink at how I would like to make objects in my title sequence appear. I still included the shark, the boat that Brody, Hooper and Quint ride to hunt the shark down. I have changed what I wanted to do with some of these elements and how I will use them in my storyboard.



From the sketches I made, I created 6 (I only made about 5) A3 sheets of five different designs from the doodles that I made to be Illustrated in Illustrator. I had experimented with different shapes, colours, sizes and angles in making the designs in Illustrator. The aim of this experiment was to take a look on the differences of the same object that I could use to put in the title sequence.

Jaws film concepts 1
The shark that hunts mankind
Jaws film concepts 2
The boat with the main characters (Brody, Hooper and Quint).
Jaws film concepts 3
In this image, I wanted to include people in the sea floating with the shark underneath

This was an earlier image of an earlier concept involving Jaws that I wanted to do at first, but left at the end to change the design of the human shape I made in these earlier designs to look more human and at the same time keep it at close as I can to the original style.


My tutor advised me to leave this page unfinished to change the way I drew the human body in Saul Bass style. The new style is in the bottom image. It was done to keep it recognisable when other people see the storyboard.


Some of these designs that I put in illustrator were ideas that I wanted to put in for the storyboard.

Jaws film concepts 6
Left unfinished since I didn’t know where to use this in the storyboard.

For some of them, I haven’t done much to do with developing different designs when I decided to leave out some of these items for the storyboard. I felt that objects like a scuba tank being included would give away too much of the plot of the film.

Rough Storyboard

This is rough design of my storyboard giving off the rough idea of what I want my sequence to look like. I didn’t even to colour in the rest of the images from wanting to move on when I would have fallen behind. I have taken some pictures that I had developed originally and put in it some of the frames of my storyboard. Even though I haven’t finished the rest of the storyboard, the final storyboard will contain all of the finished content that’s produced (or what I believe is finished).

Final Storyboard


Final storyboard 4


I thought that I should add this before the main title sequence begins. After looking at other title sequences and when I made the final storyboard with all the three pages together, I realised that all the other title sequences had included the productions involved with the film that they made. It was made separately out of delay. I didn’t expect to leave out anything when I was sure that I completed all the other pages.



The first four panels have been changed to add more detail in the panels. In the end, I put in the digital font as opposed to the hand drawn font that I made for the title to begin with. The hand drawn designs seemed further off of the Saul Bass style, whereas the digital font was more accurate. I coloured the background red to show danger.



I had included more detail for the shark panel where you get a close-up shot of the shark’s teeth stained with human blood. I thought that this would be good to show that the shark has been responsible for the mutilated deaths of other people in the film. The boats’ design was changed to be more simplified.

Final Storyboard Pg 3

Most of these panels had originally been blank when I made the rough storyboard.


Horror theme

We looked at the topic of horror posters that had been created and how horror has been portrayed and exploited well in posters created for the purpose of engaging the viewers into watching the film, playing the game etc. We had taken a look at different posters that our tutor had shown us and he explained to us how each poster displayed in front of us had been effective in tone, mood and contrast through the limited use of imagery and using dark colours to display the dark and gritty atmosphere horror movie posters tend to give out. Our tutor showed us this to help us with our own horror posters that we will be making as a task.

Horror Posters Research 

For our research, we had to search six to twelve posters of different horror films and write and brief comment for each image on why we had found them to be effective to convince you to watch the film and what we thought about the poster, commenting about the poster and it’s use of imagery and tone as well.

Horror Poster Research 1

I had collected a series of posters. The first page contained official posters seen by the public eye. The second page has horror posters inspired from Saul Bass. I had scrolled through google images, searching through images of horror posters I believed were clever, well-made in delivering the vibe and message through the images displayed on the poster and how they can hint themes of the film just from one glance at the poster as well.

Horror poster research 2


Mood boards

For some understanding and more development of how we’re going to make the horror posters for our chosen films/TV series, we had to research images for any key themes that relate to it e.g. Items, Clothing, Characters, Location, Mood, Tone etc. We had to make three mood boards for each film we had chosen. I could imagine it was much easier to do than to make six mood boards for one film.

My first three mood boards for ‘Meat grinder’

meat grinder moodboard 1

meat grinder moodboard 2

meat grinder moodboard 3

For the Meat Grinder Film, it wasn’t very difficult to gather such disturbing and gory elements that the film itself already already contained from kitchen utensils such as an actual meat grinder commonly used in some households for making minced meat and also including the common element of horror which is cannibalism. As well as getting the settings of the location in Bangkok, Thai and bridges. This film is better suited for a gritty textures for a vibe of Disturbia and eeriness that the film itself portrays.

My second three mood boards for ‘Another’

Finding elements for the horror anime ‘Another’ was a little more difficult, since I had to look for different elements related to the anime such as dolls, death, decay, school and tokyo as it is an anime set on Tokyo. From researching for this moodboard, it was interesting how ordinary objects such as dolls can be twisted and turned into something dark and twisted. I also had taken a look at how I can put some of these images into good use for symbolism on my final horror poster. Just like the ‘Meat Grinder’, I thought that it would suitable to put in the dark and gritty textures for conveying the atmosphere required.


Another anime moodboard 1


Another anime moodboard 3

 Media research

I researched different pieces of artwork for each chosen film/TV show that I had selected. I got to look at several different art online by different people with their own take on how they represent the film/TV show in there own image and at the same time keep the same idea recognisable. We were allowed to look at any images that relate to the film/TV show. This was helpful as inspiration for my own concept ideas to be created eventually. However, as most them contain the characters which has motivated me into creating designs that will hopefully be different from most of these currents posters I found.

Meat Grinder Posters research

Another anime Poster research


For ideas of what font we would be able to use for our final poster, I searched for different types of fonts that we have found from different websites e.g. dafont.com. From researching, i have found many interesting as well as fonts that are just too plain for me to use on a horror poster. We needed at least fifteen to twenty types of fonts on our title. In my case, I needed that rough amount of fonts for two of my choices Meat Grinder (film) and Another (anime). Getting the fonts in Illustrator wasn’t very difficult as they were lots of results from searching for horror theme.

Meat Grinder film typography

Another Anime Typography


Top three favourites

I selected fonts that I felt would deliver that gritty, cringing feeling that a horror film should deliver to the audience. I felt that each of these fonts from their gritty, scratchy look would be good for delivering the horror factor for my horror posters and possibly fitting in fonts that have a saul bass vibe to them.

Meat Grinder film typography final three

Another Anime Typography final three


Concept Designs 

Before creating our final posters, we had to create concept sketches for each film/TV series of our choice. I had used my mood board research as a reference and inspiration for some of my sketches that I had designed.

Early horror poster concept designs for both

These were some early concept designs I made for the posters originally. Unlike the rest of the designs, these were procrastinated from artists block. I wanted to doodle from my imagination for hopes of inspiration for what I want my final designs to look like.

Meat Grinder horror poster concept designs pg 1

For Meat Grinder, I wanted to try and create and make a design that would give off hints as too what the film is about without giving the plot away. Many of these designs for Meat Grinder and Another were inspired from the mood boards that I had made from the beginning of this task when we had to research.

Meat Grinder horror posters concept designs pg 2


These few designs weren’t too difficult to create for expressing the common, but effective themes involved in the film.

Another horror poster concept designs pg 1

At times, I did struggle with creating designs for Another as the main themes to do with the horror anime is mainly death and gore, but I wanted to include elements of the anime along with themes that I had spotted in the anime to represent the anime in the horror poster.

Another horror poster concept designs pg 2


I had trouble making designs that convey the anime well, let alone find other themes I could use to link to the anime in horror aspect.

Finished Horror Posters (sketched and digitally coloured)

From the help of my previous designs to influence my final designs for each film/TV show, I had been making my final horror posters, starting from the basic sketches, reminding me what the final designs should look like.

Another horror poster final sketch

For my final sketch, I wanted to put in an element of the horror anime in a subtle manner, but also be effective as well. I thought that the doll would be a useful to put into this poser as it is theme in the anime and is associated with the main female character as well.




Another Horror Poster (final)


More my ‘Another’ poster, I had selected different shades of blue combined with the selected texture from my mood boards to contrast with he red coloured font that I had use which is a fairly common colour scheme to use in horror posters. I also thought that the ‘xhorrorx’ font in my poster would be suitable for horror poster, giving the edged letters giving off the ‘Saul Bass’ vibe as well as the illustration created.

Meat Grinder horror poster final sketch

My original final sketch for Meat Grinder. I had put more analysis on the sketch to consider what sort of colours I wanted to put in for the coloured version of my horror poster. For this sketch, I had more time to sketch and label my design before illustrating it on Adobe Illustrator.


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This was the first design of my ‘Meat Grinder’ poster that had been done in illustrator. The font was  in the font ‘face your fears’.

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I added textures for more depth in the poster, since I wasn’t pleased with the first poster.